Julia Hailes MBE


" I wear many hats, but they're all green."

Proctor & Gamble

P&G are my most long-standing client. I’ve worked with them since the late 1980s on a range of projects, including:

Detergents & Cleaning Products – Expert Panel
Baby Care Expert Panel
Fact sheet on disposable nappies
Fact sheet on carbon footprinting and labelling
Leaflet on green dishwashing

  • Washing up tips with Fairy (May12)

    Procter & Gamble, manufacturers of Fairy liquid, asked me to write some consumer advice about the greenest way to wash dishes.    One of my bug bears is people who rinse their plates under the tap before putting it in the dishwasher - either wash the plate or put it in the dishwasher...

  • P&G 4th expert advisory panel on babycare (Jun11)

    I've sat on P&G's Expert Advisory Panel for Babycare since is started a few years ago.   The fourth meeting was held in June in Geneva and had several new participants...

  • Fact sheet on disposable nappies (Nov10)

    One of the most difficult eco-decisions I've had to make is whether to use cloth or disposable nappies.   I chose disposables...

  • Green Dishwashing (Feb10)

    When people buy a dishwasher, they still hand wash many of their dishwashers - in fact they only reduce their use of washing up liquid by 25%.    So when you're thinking about green dishwashing, it's not so much a question of whether you do it by hand or by machine, it's how you do it...

  • Expert advisory panel on detergents (Fabric & Homecare) 2007-2010

    The first meeting of the Fabric & Homecare expert advisory committee took place in March 2007, at a splendid location outside of Brussels.   The idea is to provide an external perspective and help identify emerging environmental trends...

E for Good

In 2011, I set up E For Good, with Melinda Watson .We’re campaigning to reduce the amount of electrical waste (e-waste) as well as setting up systems to increase repair, reuse and efficient recycling. This is the focus of my work in 2012.

Hot Topics

Baby Business Campaigning Carrier bags Cleaning Communications Communities Consumers Detergents Disposables E-waste Eco-renovation Education Energy Food Government Green building Household M&S Media Nappies P&G Packaging Plastic bags Plastics Recycling Schools Supermarkets Sustainability Waste

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Baby care products

I first got involved in the debate about disposable nappies vs re-usables in the early 1990s.

The comparisons were being made in eco-labelling research and I was sitting on the UK Eco-Labelling Board.  The over-whelming concern about disposables was the amount of waste they produce.  Local authorities have teamed up with campaigning organizations to encourage people towards re-usables.

But the issue is far from clear cut.  Whilst disposables nappies do produce more household waste, re-usables can have a bigger carbon footprint because of all the washing that’s needed.  And one issue that’s often over-looked in this debate is about nappy rash.  The absorbent gel in disposable nappies is incredibly efficient, which means there’s less moisture in contact with the babies skin, and therefore less nappy rash.   This could mean using less nappies during a babies lifetime.

I sit on the P&G baby care expert advisory panel, which has formally met a couple of times, most recently in June 2011.  I’ve also been involved in numerous discussions on this issue both at P&G and with outside stakeholders.  And in September 2009, I was asked to speak at the trade association conference on disposable hygiene products, in Malta – see below.


Briefing paper on carbon footprinting and carbon labeling

Proctor & Gamble asked me to write a briefing paper on carbon footprinting, which I think is a good thing and carbon labeling which I don’t.    There’s also a video of me talking about this issue.

“Thanks for the excellent factsheet on carbon footprinting and labeling – it’s great work!”

Ioannis Hatzopoulos, P&G – Dec08


P&G Speeches and Earthday events (Apr09 & Jun07)

I’ve spoken at a couple of P&G Earthday events aimed at promoting greater awareness amongst their staff.

“Let me thank you for a really great and inspirational presentation at P&G Earthday in Geneva.”

Apr09 – Sustainability and recession…

In June 2007, I gave an internal presentation to P&G staff titled ‘What’s the future of 

green washing?’.  When researching The New Green Consumer Guide, I concluded that reducing the temperature of your wash is the biggest issue in relation to clothes washing.  P&G’s ‘Turn to 30C campaign promoted through Ariel  is a step in the right direction.  Also see My Blog.

I also chaired a session at Procter & Gambles Consumer Association day, attended by consumer organisations from around Europe.


Trade Associations – Aise & Edana

P&G are members of numerous trade associations.  A couple of them asked me to speak at their annual conferences.

In June 2008,  AISE  – the European Soaps & Detergents Manufacturer’s trade association invited me to speak at their conference, which was being held near Dubrovnik in Croatia.  The feedback was that my presentation was ‘well appreciated’ and that ‘it was good to have some challenging views’ – my brief had been to be provocative!  See Blog for more.

In September 2009, I was invited by EDANA – the European Association for disposable hygiene products – to their event held in Malta.  My speech highlighted concerns about our disposable society, explained the public confusion over what is the greenest nappy option and looked at whether eco-labelling will help or hinder environmental improvements.

“With her somewhat challenging lateral thinking and, ‘out of the box’ approach, Julia Hailes has brought to our audience and our industry the useful element of destabilisation it needed to avoid too much complacency and closed-loop reflection…”

Pierre Wiertz, General Manager of EDANA,
Organiser of OUTLOOK 09 Personal Care Products conference  Sep09


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