As part of Newcastle University’s Sustainable Business Week, MBA Business students from Scotland and Nothern took part in a competition sponsosored by Procter & Gamble. The students had to make a presentation on how they’d respond to a live issue faced by an organisation. The question posed by P&G was ‘How can our company influence consumers worldwide to adopt sustainable practices in using our products?’. The judges, including myself, Peter White from Procter & Gamble andGareth Kane from Terra Firma were unanimous in awarding the prize to the team from Lancaster University. I followed this with a speech to a public audienceChallenging Consumers to Green Business.