Julia Hailes MBE

" I wear many hats, but they're all green."


I’ve written or co-written nine books since 1987, including The Green Consumer Guide,  which was published in 1988 and went on to sell over 1 million copies worldwide.  Eight of these books I co-wrote with John Elkington – and some included other authors too – but my most recent book, The New Green Consumer Guide, I wrote as sole author. Written in 2007, it was nearly 20 years on from the original guide and a very different book – so much had changed in the intervening period.

See below for more information about books and reports I’ve written.

E for Good

In 2011, I set up E For Good, with Melinda Watson .We’re campaigning to reduce the amount of electrical waste (e-waste) as well as setting up systems to increase repair, reuse and efficient recycling. This is the focus of my work in 2012.

Hot Topics

Baby Business Campaigning Carrier bags Cleaning Communications Communities Consumers Detergents Disposables E-waste Eco-renovation Education Energy Food Government Green building Household M&S Media Nappies P&G Packaging Plastic bags Plastics Recycling Schools Supermarkets Sustainability Waste


When I wrote the original Green Consumer Guide in 1988, with John Elkington, green issues were moving out of the fringe and into the mainstream.  The New Green Consumer Guide, published in 2007, came at a similar turning point.  The world was awakening to environmental issues – and in particular to concerns about climate change.  Whereas, a couple of decades earlier our key task was to help people make connections between the things they buy or do, the more recent book helped guide people through the myriad of choices and conflicting information.

The New Green Consumer Guide wasn’t just an up-date from the original book.  For a start, it was fully illustrated and included personal anecdotes about what I do at home – and in some cases what I haven’t managed to do.  Most importantly it showed how people can make a difference, whether they’re decorating a house, buying food, travelling or even dying!




The New Foods GuideFancy a taste of the future? That’s what you’ll find in The New Foods Guide. It’s jam-packed with information on some of the extraordinary new food products that are beginning to appear along the supermarket shelves, others still in the pipeline and a number that are as yet little more than gleams in food scientists’ eyes.

Publisher: Gollancz
Authors: John Elkington & Julia Hailes



MANUAL 2000 – 1998

Manual 2000This book is the essential, fact-filled guide on how we can help build the future we want.  It explains – clearly and simply – the extraordinary range of moral, social and environmental issues we face in the new millennium. But the book goes much further, giving practical, up-to-date information and advice on available, affordable solutions.

Publisher: Hodder & Stoughton
Authors: John Elkington & Julia Hailes



WHO NEEDS IT? – 1995

Who Needs It?A business guide to the market implications of sustainable lifestyles. The first authoritative international survey of the business implications of the impending shift to more environmentally sustainable production and consumption patterns.

Publisher:  SustainAbility (Apr 95)




The LCA Sourcebook

The first European Business Guide to Life Cycle Assessment. A practical reference guide for both the uninitiated and those already involved with LCA. Includes contact details for the leading practitioners, centres of excellence, key publications and databases and a list of products on which LCA’s have been carried out.

Publisher: SustainAbility (Jun 93)




Holidays that don't cost the earthTourism is the world’s largest industry and has a significant impact on the environment.   Holidays that Don’t Cost the Earth  categorises us all from trailblazer to tripper and from traveller to tourist, investigating what sort of impacts we have.  It also looks at where are the pressure points and gives a star rating to different tourism activities on the basis of its environmental impact.

Publisher: Gollancz (Sep 92)
Authors: John Elkington & Julia Hailes



The Green Business GuideProvides practical, down-to-earth advice on how to build competitive advantage by achieving state-of-the-art environmental standards. Complete with case studies, checklists and problem-solving aids.

Published: September 1991.
Authors: John Elkington & Peter Knight with Julia Hailes



The Young Green Consumer's GuideThis award-winning book helps make young people aware of the threats facing our planet and what they can do about it at home and at school.

Publisher: Gollancz but taken over by Penguin
Authors: John Elkington, Julia Hailes & Douglas Hill



THE GREEN CONSUMER'S SUPERMARKET SHOPPING GUIDEFrom ketchup to kitchen rolls this book took over where The Green Consumer Guide  left off.  It analysed hundreds of products, star-rated the supermarkets on their environmental performance and led to high profile national advertising campaigns on which supermarket came out best.  Launched alongside Green Shopping Day.

Publisher: Gollancz
Authors: John Elkington & Julia Hailes



The Green Consumer Guide – From Shampoo to Champagne, High street shopping for a better environment became a number one best-seller and stayed on the best-seller lists in the UK for over 40 weeks.  It has subsequently sold over 1 million copies around the world having been published in over 20 countries. A major influence on consumers, manufacturers and retailers. Launched alongside Green Consumer Week.

Publisher: Gollancz
Authors: John Elkington & Julia Hailes



Green PagesDesigned as a first-stop information source on the rapidly growing environment business, Green Pages was ground-breaking in helping build bridges between business, public sector and environmental interests.

Publisher:  Routledge
Authors: John Elkington, Tom Burke & Julia Hailes

Comments are closed.