Julia Hailes MBE


" I wear many hats, but they're all green."

Cleaning & Personal Care

“With her somewhat challenging lateral thinking and, ‘out of the box’ approach, Julia Hailes has brought to our audience and our industry the useful element of destabilisation it needed to avoid too much complacency and closed-loop reflection…”
Pierre Wiertz, General Manager of EDANA,
Organiser of OUTLOOK 09 Personal Care Products conference  Sep09

E for Good

In 2011, I set up E For Good, with Melinda Watson .We’re campaigning to reduce the amount of electrical waste (e-waste) as well as setting up systems to increase repair, reuse and efficient recycling. This is the focus of my work in 2012.

Hot Topics

Baby Business Campaigning Carrier bags Cleaning Communications Communities Consumers Detergents Disposables E-waste Eco-renovation Education Energy Food Government Green building Household M&S Media Nappies P&G Packaging Plastic bags Plastics Recycling Schools Supermarkets Sustainability Waste


Detergents and cleaning products

  • P&G Expert Advisory Committee:  Since I started working with P&G,<HF: link to P&G sub-pages under consultancy> shortly after the publication of The Green Consumer Guide in 1988, one of the key focus areas has been detergents and cleaning products.   Between March 2007 and 2010, I’ve sat on their expert advisory committee, covering these issues.  The idea was to give an external perspective and help identify emerging environmental trends.
  • P&G Leaflet on green dishwashing:   Recognising that the biggest impact in the life-cycle of dishwashing detergents is during consumer use, in 2010, P&G asked me to write about how consumers can reduce their impacts at home.  The most significant impact is heating the water, followed by how much water you use.  And, two key habits to change are washing up under a running tap and rinsing dishes before they get put in the dishwasher!
  • In 2008, AISE – the European Soaps & Detergents Manufacturer’s trade association, conference, held near Dubrovnik, in Croatia.
  • Annual conference of Reckitt & Benckiser, the manufacturers of brands like Dettol and Vanish
  • Unilever conference on fabric conditioners held in Istanbul.
  • A couple of P&G conferences held in Brussels.

Nappies & Babycare

  • P&G Advisory Panel: I’ve sat on the P&G expert advisory panel on babycare products, including nappies since it started in 2008.
  • Fact sheet:  And in 2010 I wrote a fact sheet comparing cloth and disposable nappies.
  • EDANA Conference: I’ve also spoken on the subject at the EDANA – European Association of Hygiene Products – annual conference, in Malta.
  • Recycled nappies:  In 2011 I visited Knowaste, a newly set up nappy recycling plant.  Actually, it’s not just nappies they’re recycling but incontinence pads and sanitary products too – in the trade, this is known as ‘offensive waste’.  See the blog I’ve written on the visit.

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