Julia Hailes MBE

" I wear many hats, but they're all green."

Waste & Packaging

E for Good

In 2011, I set up E For Good, with Melinda Watson .We’re campaigning to reduce the amount of electrical waste (e-waste) as well as setting up systems to increase repair, reuse and efficient recycling. This is the focus of my work in 2012.

Hot Topics

Baby Business Campaigning Carrier bags Cleaning Communications Communities Consumers Detergents Disposables E-waste Eco-renovation Education Energy Food Government Green building Household M&S Media Nappies P&G Packaging Plastic bags Plastics Recycling Schools Supermarkets Sustainability Waste

The E-Waste Campaign

In 2010 I starWEEE Manted working with Melinda Watson from the Raw Foundation to set up an E-Waste campaign. This was the fore-runner for E for Good

The WEEE man, whose head is in the photo on the left illustrates the amount of waste one person will throw away in a lifetime. WEEE stands for Waste Electrical and Electronic Equipment. But the WEEE man was made about a decade ago, so if another one was built today, he’d be a lot bigger. An average 21 year old in 2003 would produce 3.3 tonnes of WEEE in their lifetime. But someone born in 2003 would generate nearly three times that amount – 8 tonnes.

Melinda and I are concerned about the amount of electrical waste we all produce, from mobile phones to washing machines or from hair dryers to printers. We’re also worried about what happens to it. A very small proportion of workable equipment is re-used and even the stuff we think is being recycled will often end up on land-fill sites, sometimes on the other side of the world.


Keep Britain Tidy:

In 2011, when Keep Britain Tidy merged with Waste Watch, I agreed to join its board. However, shortly after I joined, I resigned due to concerns that there may be a ‘conflict of interest’ with my newly formed organisation ‘E For Good’. However, I have a positive relationship with KBT and may well work with them on future projects – particularly their ‘Love Where You Live Campaign’ and Eco-Schools.





Waste Watch:

I joined the board of Waste Watch in February 2010. The organisation has traditionally

focused on waste and recycling and was a pre-cursor to WRAP (Waste Resources Action Plan). However, it revised its strategy to put less emphasis on recycling and more on reducing waste of resources. Although the focus was primarily on working with local authorities, the organization is increasing what they do for business – and campaigns on waste issues across the board. At the end of 2011, Waste Watch merged with Keep Britain Tidy, although it retains its offices in Central London. I moved to the KBT board – see here.



M&S Expert Advisory Panel on Packaging – 2008-2010

Between 2008 and 2010 I sat on a expert advisory

panel on packaging at M&S. This is run by Rowland Hill, Helene Roberts and Mark Caul from M&S.

Other panel members include Jane Bickerstaffe from Incpen (Industry Council for Packaging and the Environment) and Mark Barthel from WRAP (Material Change for a Better Environment).
Changing pizza packaging at M&S (see picture) has saved 800 tonnes of waste, which is the equivalent to all the packaging for fruit and veg.


Alupro – the Aluminium Packaging Recycling Organisation – 2010

They were celebrating 21 years of aluminium packaging recycling. During this time recycling of aluminium packaging has risen from less than 2% to more than 40%. Given that an average of 9 tonnes of CO2 are saved for every 1 tonne recycled, the more recycling the better. My view is that aluminium in packaging has many benefits but these are pretty well eliminated if its not recycled. There was one particular industry stalwart in the audience who felt I was too challenging on this subject but my brief was to be provocative and the feedback from others was very positive. Click here for post conference press release.





Speech for PAFA – Plastics & Films Association AGM – 2010

The AGM for the Plastics and Films Association was held at the Dorchester Hotel. I was the key note speaker following David Bebee the PAFA Chairman. With some challenges for the plastics industry, I concluded with a poem about plastic bags. See my blog by clicking here.
“Everyone I have spoken to has commented on the value and inspiration they have received from the day and your part was a significant factor in all of that. Just the right balance of relevance and a very special personal flavour with knickers and goldfish thrown in (metaphorically I hasten to add).”

Peter Woodall, PRP Consulting and co-organiser.

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