80% of all product related environmental impacts happen at the design phase. That’s key to Giraffe’s work. Melinda Watson and I, with our E for Good hats on, went to talk to Rob Holdway and Celena Fernandez about e-waste issues. We discovered that we had a lot in common. Rob was involved in creating the WEEE man, which was a good start for me because I think it’s an iconic sculpture – now based at the Eden Project – and representing an average person’s lifetime of e-waste.