Julia Hailes MBE

Sustainability Pioneer


Sky News interviews me on e-waste (Jan24)

Are you concerned about e-waste? If not you should be! Over half a billion small electrical items ended up in landfill last year in the UK.  And to give another perspective, a person born in 1980 will generate around 500kg of e-waste in their lifetime – or 8 times their body weight. If you calculated how […]

The Rubbish Project is hiring! (Jan22)

Brilliant opportunity for an entrepreneurial commercial director to work with circular economy pioneers. Click here to find out more. The Rubbish Project is a fast-growing company with too much work and not enough time. Would you like to be part of a team creating a ‘waste-free world’? Do you want to make a positive environmental […]

My Manifesto for COP26 and beyond(Oct21)

I’m delighted that Cop26 is getting a lot of attention.  I think it’s great that young people – with Greta leading the charge – are voicing their anger at what’s happening to the climate.  It’s incredibly positive that more and more businesses around the world are trying to make meaningful changes. Not so good is […]

Is the EU’s Single-Use Plastics (SUP) Directive better for the environment (Feb21)

No.  I don’t think it is – at least not all of it. Mid 2021 the EU is planning to introduce the Single-Use Plastics Directive. The key objective appears to be moving business and consumers away from single-use plastics and towards re-usable solutions.  On the surface of it, this sounds like a good environmental move.  After all, using […]


I remember referring to the boiling frogs analogy in speeches about 20 years ago.  Some of you may remember that it was used by Al Gore in An Inconvenient Truth to help us understand why the world is not doing enough to avert calamitous climate change. If you put a frog into a pan of […]