McDonalds are wrong to switch to paper straws (Aug19)
I can’t count the number of times when I’ve said I don’t want a straw and the response has been – it’s OK because it’s paper…. It’s not. First, we have to challenge why straws are so commonly used. I suppose I have to acknowledge that there are some situations where it makes sense […]
McDonalds responds well to Greenpeace (Mar07)
I haven’t been the greatest fan of McDonalds in the past but was impressed with their response to Greenpeace’s campaign in 2006 on soya used in chicken feed coming from newly cleared rainforest. So I went to Naples to give a presentation to McDonalds European Management Team on sustainability issues. This trip was covered in […]