1989 Video of Julia Hailes on BBC Nine O’Clock News launching ‘Green Shopping Day”.

Green Shopping Day was organised by Julia Hailes and John Elkington from SustainAbility, to launch their second green consumer book – The Green Consumer’s Supermarket Shopping Guide. At the time there was some controversy about the idea of encouraging people to buy products with less environmental impact, rather than simply reducing consumption. This video from the BBC Nine O-clock news, includes interviews with Julia Hailes and Jonathan Porritt, who at the time was head of Friends of the Earth.