McDonalds responds well to Greenpeace (Mar07)
I haven’t been the greatest fan of McDonalds in the past but was impressed with their response to Greenpeace’s campaign in 2006 on soya used in chicken feed coming from newly cleared rainforest. So I went to Naples to give a presentation to McDonalds European Management Team on sustainability issues. This trip was covered in […]
Marks & Spencer (Mar07)
I first started working with Marks & Spencer in 2002 when I was commissioned to do a report on sustainability issues relating to the food sector. The brief was to look at the broad drivers for change, to prioritise the key issues affecting food, identify the key organisations shaping the debate and make recommendations on […]
