I’ve just finished reading Ray Anderson’s Confessions of a Radical Industrialist. It’s the inspirational story of how Ray turned his billion dollar company around to become one of the leading green corporations in the world. In 1994, when he had what he describes as an ‘epiphany’, he says that Interface was a company ‘so oil intensive you could think of it as an extension of the petrochemical industry’. Since then they set on a course to ‘Mission Zero’ and between 1996 and 2009, when the book was written, the carbon intensity of Interface has decreased by 82%, whilst profits doubled. I’d recommend the book to anyone interested in how companies can do more than tinker at the edges – this is not just business as usual but a bit greener.
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