Julia Hailes MBE

Sustainability Pioneer


The Secret Life of Stuff (Jan11)

Julie Hill thought I’d be uncomfortable with her view that we’ve had enough of green consumerism, where people are left to choose to be green or not.  What we want, she says, is more ‘choice editing’. That effectively means that businesses and retailers only offer products that have a minimal environmental impact or are deemed to be sustainable.  Actually, I think she’s right.

The Secret Life of Stuff looks at the true cost of ‘stuff’ and how much of it we consume.  By 2020, she points out, the world will be using double the amount of stuff used in 1980.  Eek!

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