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Futerra Sustainability Communications (Jun11)

I went to give a presentation to the team at Futerra.   It made me reflect on the early years of SustainAbility – the organisations are remarkably similar.  And the most surprising similarity of all was that we both came up with the same core objectives.  When we set up SustainAbility, in the late 1980s, John Elkington and I described these as ‘Making Money, Making a Difference, and Enjoying ourselves whilst we were doing it’.  We agreed that like a three-legged stool – if any one of these didn’t work, the whole ship floundered.   At Futerra they have been more succinct with their goals of ‘Joy, Impact and Profit’.

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