McDonalds Testimonial (May07)
“Julia participated in a panel discussion that explored our CSR past, present and future. We encouraged her to be provocative because we want to be challenged to create game changing social and environmental policies and programs. And she sure delivered. She has strong opinions about McDonald’s, and she’s not afraid to vocalize them.” “Most of […]
A McDonald’s experience (Apr07)
I thought I’d do a bit of comparison on fuel efficiency between the UK and the US. Went to Heathrow in an 8-seater vehicle – it was on its way to collect a large group. But at 36mpg even that was less thirsty than the flashy black Lincoln that collected me from Chicago’s O’Hare airport […]
A few hours in Naples (Mar07)
Should I even admit to flying to Naples for a stint of no more than 3 hours? Perhaps even more heretical was that I went to make a presentation to the European Management team at McDonalds. This is a company I haven’t been very fond of in the past – they tried to get the […]
McDonalds responds well to Greenpeace (Mar07)
I haven’t been the greatest fan of McDonalds in the past but was impressed with their response to Greenpeace’s campaign in 2006 on soya used in chicken feed coming from newly cleared rainforest. So I went to Naples to give a presentation to McDonalds European Management Team on sustainability issues. This trip was covered in […]