Eco-technologies at Home – Electric Green (Jun11)
This is a draft of article written for the FT – an edited edition was published in June 2011 – Eco Technologies at home – Electric Green. DRAFT ARTICLE Finding eco-technologies that have really good eco-credentials is harder than you might think. For example, I’m a bit cynical about bamboo mice for your computer and […]
Fairy Dishwashing Leaflet (Mar10)
Procter & Gamble are printing 20,000 copies of their leaflet advising consumers on dishwashing – both by hand and by machine. I’ve written four pages in the leaflet on green dishwashing. One of my bug-bears is people who effectively wash their dishes before putting them in the dish-washer. Of course you need to scrape the […]
Green Dishwashing (Feb10)
When people buy a dishwasher, they still hand wash many of their dishwashers – in fact they only reduce their use of washing up liquid by 25%. So when you’re thinking about green dishwashing, it’s not so much a question of whether you do it by hand or by machine, it’s how you do it. […]
Trade Associations – Aise & Edana (Jun08 / Sep09)
P&G are members of numerous trade associations. A couple of them asked me to speak at their annual conferences. In June 2008, AISE – the European Soaps & Detergents Manufacturer’s trade association invited me to speak at their conference, which was being held near Dubrovnik in Croatia. The feedback was that my presentation was […]
P&G Speeches and Earthday events (Apr09 & Jun07)
I’ve spoken at a couple of P&G Earthday events aimed at promoting greater awareness amongst their staff. “Let me thank you for a really great and inspirational presentation at P&G Earthday in Geneva.” Apr09 – Sustainability and recession… In June 2007, I gave an internal presentation to P&G staff titled ‘What’s the future of green washing?’. When researching The […]
Reckitt Benckiser Sustainability Conference (Jul08)
“Julia had a great impact at our sustainability conference. As well as highlighting potential focus areas in her talk, she got stuck in with the brand teams in the afternoon to think about how we could innovate to change our products and consumer behaviours.” Joss Langford, Reckitt Benckiser, July 2008
