John Elkington to lunch (Mar07)
The blog idea came from my publisher but I rather like it. Reminds me of writing a diary which I did for nearly 20 years. When I read them later I realise I put an awful lot about what I ate, so will have to avoid that in my blog! But today maybe an exception. […]
McDonalds responds well to Greenpeace (Mar07)
I haven’t been the greatest fan of McDonalds in the past but was impressed with their response to Greenpeace’s campaign in 2006 on soya used in chicken feed coming from newly cleared rainforest. So I went to Naples to give a presentation to McDonalds European Management Team on sustainability issues. This trip was covered in […]