My Green Life (May21)
When I was a baby my brother painted me green.. Perhaps a sign of what was to come. And the start of my Zoom speech on ‘My Green Life’. I also talk about: Setting up SustainAbility Ltd, with John Elkington, in 1987 The global success of ‘The Green Consumer Guide’, published in 1988 Becoming a […]
McDonalds are wrong to switch to paper straws (Aug19)
I can’t count the number of times when I’ve said I don’t want a straw and the response has been – it’s OK because it’s paper…. It’s not. First, we have to challenge why straws are so commonly used. I suppose I have to acknowledge that there are some situations where it makes sense […]
Behind the scenes at McDonalds (Jun10)
It wasn’t ‘Old McDonald had a farm’. Actually, the farm belonged to the Duchy of Cornwall although it was being run by farmer, Richard Hoskins. Near Dorchester, almost over-looking the Prince of Wales new town of Poundbury, the beef farm turned out to be a key supplier for McDonalds. The expedition was the first of […]
McDonalds Testimonial (May07)
“Julia participated in a panel discussion that explored our CSR past, present and future. We encouraged her to be provocative because we want to be challenged to create game changing social and environmental policies and programs. And she sure delivered. She has strong opinions about McDonald’s, and she’s not afraid to vocalize them.” “Most of […]
A McDonald’s experience (Apr07)
I thought I’d do a bit of comparison on fuel efficiency between the UK and the US. Went to Heathrow in an 8-seater vehicle – it was on its way to collect a large group. But at 36mpg even that was less thirsty than the flashy black Lincoln that collected me from Chicago’s O’Hare airport […]
A few hours in Naples (Mar07)
Should I even admit to flying to Naples for a stint of no more than 3 hours? Perhaps even more heretical was that I went to make a presentation to the European Management team at McDonalds. This is a company I haven’t been very fond of in the past – they tried to get the […]
A week away (Mar07)
When I say I’m going to be out of the office this week, people assume I’ll be on holiday. Actually this couldn’t be further from the truth. – I’m spending Monday in Brussels advising Procter & Gamble – they have asked me to sit on an Environmental Advisory Panel relating to their cleaning and detergents […]
McDonalds responds well to Greenpeace (Mar07)
I haven’t been the greatest fan of McDonalds in the past but was impressed with their response to Greenpeace’s campaign in 2006 on soya used in chicken feed coming from newly cleared rainforest. So I went to Naples to give a presentation to McDonalds European Management Team on sustainability issues. This trip was covered in […]