Published in 1989 ‘Green Consumer’s Supermarket Shopping Guide’ was written by John Elkington and myself – Julia Hailes. It was launched on our ‘Green Shopping Day’. When I was researching
One of the things that surprised us was that the style of The Young Green Consumer Guide, with illustrations and simple language, was very appealing to adults! The book encouraged
Green Shopping Day was organised by Julia Hailes and John Elkington from SustainAbility, to launch their second green consumer book – The Green Consumer’s Supermarket Shopping Guide. At the time
Organic produce was quite a niche market in the 1980s. I remember talking to a group of enthusiasts about getting it into the supermarkets and they were decidedly unenthusiastic about
Gosh – this video is actually quite funny. The lady from Next is incredibly competitive about what the company is doing. “I’m not going to let everyone else bring out
Anne Diamond was very enthusiastic about green consumerism. On her programme again, I’m talking about the sort of ‘green products’ people could look out for. Actually, there weren’t that many
One of the themes that emerged after we wrote The Green Consumer Guide was the value of light greens vs dark greens. The argument was that green consumers were ‘light
I presented Green Matters – a mini series within the ITVs This Morning Programme. I had to dress up in a green tracksuit and each week focus on a different
Recycling was probably the most popular green consumer issue because people could really understand what they could do. Quite often it was the only environmental thing they were prepared to
If there was ever a moment when I decided to dedicate my life to the environment, it was witnessing the forests being destroyed in the Mato Grosso in Brazil. I
